Wekiwi

Wekiwi, the first energy company in Italy to introduce the pay-as-you-go concept, chooses Aziona to implement a new online acquisition process and redesign its user experience.

Reference sector
B2B & B2C Energy

Services provided

Business strategy
UX design
UX Copywriting
System integration
Front-end development
Back-end development

Team
Business Strategist, UX Designer, UX Copywriter, UI Designer, Front End Developer, Back-end Developer, Project Manager

The Context

Wekiwi, expanding on the European market, is undergoing a complete review of its simultaneous positioning in Italy, Spain and France.

At this time, the management decided to implement new technological components to optimise the online contracting process.

The Challenge

We fit into this scenario by proposing a two-part activity. The first involves strategic coaching of the internal team, with a consultancy path focused on differentiation and improving the commercial offer. The second part involves our design and development teams designing and implementing a user experience focused on optimising the customer acquisition process, making the most of the capabilities of the Wekiwi technology stack.

Methodology

We start with a co-design session that allows us to define the company’s strategic and business objectives from the outset.

Using the insights we gain, we identify the guidelines we will follow to build the user experience, including all subscription funnels.

Following an agile mindset, we activate design and development teams in timed sprints, engaging business stakeholders in interactions that allow for continuous updates and streamlined communication.

One of the key milestones achieved during the process was the complete redesign of the funnel, including development and integration activities within the web path, managing different staging and production environments in synchrony. The redesigned funnel meets both the business needs, allowing for the retrieval and reworking of the acquired lead, and the user needs, satisfying all their information and usability requirements.

The Results

We launched the new Wekiwi platform, including the activation funnel and reserved area, redesigning the entire interface based on the new brand and design system. The user experience has been improved and is designed to reassure and inform the user when filling in the contract, with an essential number of fields that are also functional for the company’s back-end activities.

Wekiwi now has a tool that allows it to manage changes, monitoring and A/B testing throughout the online acquisition process.

Giuseppe Dell’Acqua Brunone, CEO di Revoluce