Techmakers

A growth strategy for the startup bringing IoT to industry

Industry Sector
IoT Maker

Services Provided

Business strategy

Cluster
Tech/Startup

The Context

Techmakers was born from the experience of its founders, Carlo Cassinari and Stefano Rossi, manufacturers with a strong background in hardware and IoT.

Techmakers is the technology provider of sensor solutions for companies. It enables them to monitor the operation and consumption of any industrial production line through an innovative device.

The product is technologically advanced, but its commercial potential needs to be unlocked to enable it to penetrate the market.

The Challenge

After analysing the product’s unique features, strengths and target audience, we created a business development strategy that included both commercial and financial aspects.

We also created interactive presentation tools to highlight the benefits of Techmakers’ products and services as solutions to very specific problems of the buyer personas.

Through specific Transition 4.0 consulting, we initiated an internal process to identify funding opportunities that will enable Techmakers to implement several projects that the development team is currently working on.

To complete the journey, we provided internal training on the use of social media as a tool for employer branding and lead generation.

Achieved Results

The company now has a commercial development plan in place. This will facilitate the growth and scalability of the business model. It has a complete and optimised set of product presentation materials and has launched a lead generation strategy, including the use of social media.

Interview with Carlo Cassinari, Techmaker CEO